A2P Messaging Market Research Report: Information By Vertical (BFSI, Media & Entertainment, Healthcare, Education & Research, Retail and E-Commerce, Government, Utilities & Logistics, IT & Telecommunications, and Others), By Service Type (Transactional Services (Unstructured Supplementary Service Data (USSD), One Time Password (OTP) Interactive Services, and Two Factor Authentication (2FA)), Promotional Services (Promotional Campaign Services, Pushed Content Services, and Inquiry and Search Services), and Interactive Services), Region (Europe, North America, Asia-Pacific, the Middle East & Africa, and South America) - Forecast 2027

ID: VPR/ICT/1064 Publishing Year: January 2022 Pages: 69 Format:   


A2P Messaging Market Overview:

To enhance their average revenue per user/subscriber, mobile network operators are focused on Application-to-Person (A2P) SMS (ARPU). Mobile value added services include application-to-person (A2P) SMS (VAS). It increases average revenue per user by supplying subscribers with mobile material that stimulates them and functions as a conduit to contact mobile subscribers in the shortest time possible. The market for Application-to-Person (A2P) SMS in the United Kingdom is examined in this paper.

The paper looks at the Application-to-Person (A2P) Market in terms of volume and the percentage split between standard and premium SMS.

We used a combination of primary and secondary research to arrive at market estimates, market trends, and market shares; and we used a bottoms-up model to calculate the volume (messages/year) of the premium messaging market in the United Kingdom, which we then double-checked with key market participants such as CIOs, CTOs, and global heads of strategy.

Key Players:

The key players of the global A2P Messaging Market include BhartiAirtel Limited (India), China Unicom (Hong Kong) Limited, Tata Communications Limited (India), Sap Se (Germany), Orange Business Services (France), Vodafone Group Plc. (UK), Monty Mobile (UK), ARPUPLUS (Giza), Clickatell (US), Giga Waves (UAE), SMSGLOBAL (Australia), Zen Interactive Technologies (UAE), Global Message Services (Switzerland), Infobip Ltd. (UK), and MGAGE (US).

Market Drivers:

The A2P Business is being fueled by the expanding mobile subscriber base. According to the GSMA Mobile Economy 2019 study, there were around 5.1 billion unique mobile subscribers in 2018, with smartphones accounting for 60% of connections, and the number is predicted to reach approximately six billion in 2025, with smartphones accounting for 80% of connections. Enterprises, MNOs, and application developers will be able to interact directly with their customers more efficiently throughout the globe as the number of mobile subscribers grows. MNOs want to boost their revenue by increasing their spending on A2P Services. Customers using mobile phones, as one might anticipate, commonly use messaging to communicate; as a result, businesses can utilise this function to send notifications, alerts, verifications, and promotional messages to their customers. Furthermore, due to the ever-increasing mobile subscriber base, China and India have significant market shares in the A2P Messaging Service, which is predicted to grow during the forecast period.

Restraint:

Messaging is the simplest, easiest, most widely utilised, and fastest communication method for businesses dealing with a big number of customers. Banking, finance, retail, healthcare, and travel & hospitality are among the industries where it is most often utilised. Because of the personal nature of text messages and the context conveyed in them, they are heavily regulated by governments around the world. Customers' concerns regarding the security supplied by corporations and MNOs in the A2P Messaging Arena are more important to government regulatory agencies. Regulatory rules make it illegal for businesses to send mass SMS to their clients. Enterprises, SMS aggregators, and MNOs are subject to a number of constraints when it comes to sending messages to customers, including a daily limit, a specific time window, and do-not-disturb activation by the user. Distinct countries have different security standards and requirements that MNOs must follow in order to provide enterprise-grade messaging services to its customers. Complex laws and restrictions on the usage of text messaging have been enacted by industry regulatory bodies such as the Cellular Telecommunications and Internet Association (CTIA), National Regulatory Authorities (NRAs), TRAI, and the Federal Communications Commission (FCC). The extent to which rules and regulations differ by country has an impact on the A2P Messaging Business.

Market Segmentation:

The Global A2P SMS Market has been divided into BFSI, Entertainment (Gaming) and Media, Healthcare and Hospitality, Retail, and Others, based on the end user. In 2019, BFSI had the largest market share, and it is expected to grow at the fastest rate of 5 percent throughout the forecast period. In 2019, retail was the second-largest market. These services were utilised by BFSI units to offer automated and event-based notifications across a wide range of message channels, including payment reminders, balance statements, anti-fraud alerts, and omnichannel solutions, in a time-effective, convenient, and secure manner. In order to reach the growing number of unique mobile subscribers globally, these Messaging Services have been widely accepted by a big user base in entertainment and throughout social media. The growing focus on mobile health, which is aided by mobile devices, is the key reason driving the digital health industry to grow. Furthermore, the growing convenience of acquiring online items is a major element driving the use of A2P SMS in the retail business.

Regional Analysis:

The Asia-Pacific, North America, Europe, the Middle East & Africa, and South America regions of the Global A2P Messaging Market have been split geographically.

In terms of market share, Asia-Pacific dominates the global A2P Messaging Market. China, India, Japan, and the rest of Asia-Pacific make up the Asia-Pacific A2P Messaging Market. We looked at the impact of the COVID-19 pandemic outbreak on the Asia-Pacific A2P Messaging Business for this study. The promotional A2P service type's company has been severely harmed. Because shops, malls, and other businesses are closed, no messages about special offers or other marketing-related activities are delivered to potential customers. By December 2019, China has over 1.5 billion mobile subscribers. However, because China has the world's largest population, many businesses choose messaging over the WeChatprogramme for promotional and transactional messages.

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