Automotive Over-The-Air (OTA) Updates Market Research Report: Information By Technology (Firmware Over-The-Air [FOTA] and Software Over-The-Air [SOTA]), Application (Electronic Control Unit (ECU), Infotainment, Safety & Security, Telematics Control Unit (TCU) and others), Propulsion (ICE and Electric Vehicle), Vehicle Type (Passenger Car, Light Commercial Vehicle and Heavy Commercial Vehicle) and Region (North America, Europe, Asia-Pacific and Rest of the World) - Forecast 2027

ID: VPR/A&T/1092 Publishing Year: January 2022 Pages: 111 Format:   


Automotive Over-The-Air (OTA) Updates Market Overview:

Over-The-Air (OTA) is a wireless data or transaction transfer method that uses the cellular network rather than a cable or other local connection. Multiple methods of transmitting new software, configuration settings, firmware, and other update tools over the cloud are referred to as Over-The-Air (OTA). In the case of a vehicle, firmware or software is updated wirelessly over a telecommunication channel, via a gateway inside the vehicle to the ECU (Electronic Control Units), which are becoming more common in current vehicles. The car has grown increasingly aware and intelligent in the automobile sector. Rather than traditional mechanical features, software now controls the majority of automobiles. Over-the-air (OTA) refers to the rapidly developing practise of wirelessly providing software updates to automobiles after they have been purchased in the automotive industry.

Second, the province of the service station, bringing the car to the station, the expense of updating the software becomes extremely low, and there is no much hassle for the client and the service station. Connected vehicles can receive software upgrades over the air and send diagnostic and operational data with the help of a remote cloud. Automotive OTA Updates allow manufacturers to increase the trustworthiness of their vehicles while also improving their algorithms, and centralization ensures that this can be done safely and efficiently. While the OTA Update for a vehicle is more sophisticated and demanding than for a handheld device, an incorrect software update might also threaten the user's life.

Key Players:

The Key Players in the Global Automotive Over-The-Air (OTA) Updates Market are Robert Bosch GmbH, NXP Semiconductors N.V, Verizon Communications, Inc., Continental AG, Infineon Technologies AG, Qualcomm Incorporated, Intel Corporation, HARMAN International, AirbiquityInc, Aptiv, HERE Technologies, BlackBerry QNX Software Systems Limited, Garmin Ltd., and Intellias Ltd.

Market Growth:

The market is growing due to an increase in vehicle recalls due to software issues, an increase in the use of connected car devices in vehicles, and strict procedures and policies for vehicle cyber security. The expensive cost of automobile over-the-air updates, as well as a lack of infrastructure in developing nations, are projected to stifle market expansion. The advent of the internet of things (IOT) in the automobile industry, on the other hand, is predicted to open up opportunities for market investments.

Market Segmentation:

The Global Automotive OTA Updates Market is divided into five categories: technology, application, vehicle type, electric vehicle type, and geography. The Market for SOTA updates has the highest share of the Global OTA Updates Industry. The FOTA Updates Market, on the other hand, is expected to develop at the fastest CAGR throughout the forecast period. During the forecast period, the SOTA updates sector is expected to be the largest market. Increased infotainment applications such as live traffic updates, park assist, e-mail applications, and social media apps are likely to promote the expansion of the vehicle SOTA updates industry. The research also breaks down the Market for Automotive OTA Updates into five unique applications, including telematics control unit (TCU), electronic control unit (ECU), infotainment, safety and security, and others, in order to better understand the application sectors. The market is further divided into passenger cars and commercial vehicles to better understand how OTA Updates are used in different vehicle types. The market is divided into three types of electric vehicles: battery electric vehicles (BEVs), hybrid electric vehicles (HEVs), and plug-in hybrid electric vehicles (PHEVs) (PHEV). The global OTA updates market for cars is further segmented into four key regions: Asia-Pacific, Europe, North America, and the Rest of the World, according to the study (RoW).

Regional Analysis:

The Global Automotive OTA Updates Market is segmented into North America, Europe, Asia Pacific, Middle East & Africa, and Latin America based on geography. During the projection period, North America is expected to hold a large proportion of the Automotive OTA Updates Market. The growth of the market in the region may be ascribed to a variety of factors, including an increase in the number of connected car devices in vehicles, an increase in electric vehicle manufacturing, and frequent updates to infotainment and telematics services. Furthermore, strategic alliances between automotive manufacturers and non-automotive industries, excellent connectivity infrastructure, and government rules for vehicle data security are projected to boost OTA updates market demand in the region.

Covid-19 Impact:

The car Over-The-Air Market has seen an unprecedented global disruption as a result of the COVID-19 outbreak, causing demand and supply network uncertainty.

Because of the Corona virus pandemic, manufacturing plants for Automotive Over-The-Air Systems have been shut down in the affected nations, primarily due to government-imposed restrictions.

The Global Automobile Over-The-Air Sector is being badly impacted by the limits on producers as well as the stated lockdowns, which is harming global automotive over-the-air system manufacturers globally.

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