Bubble Tea Market by Base Ingredient (Black Tea, Green Tea, Oolong Tea, and White Tea), Flavor (Original Flavor, Coffee Flavor, Fruit Flavor, Chocolate Flavor, and Others), and Component (Flavor, Creamer, Sweetener, Liquid, Tapioca Pearls, and Others): Global Opportunity Analysis and Industry Forecast, 2021–2027
|ID: VPR/F&B/149||Publishing Year: January 2021||Pages: 219||Format:|
The Bubble Tea Market was valued at $XX billion in 2019 and is estimated to reach $XX billion by 2027, registering a CAGR of XX% from 2021 to 2027.Bubble Tea is a Taiwanese tea-based drink invented in year 1980.Bubble Tea alternative names are boba, pearl milk tea, boba milk tea and others . Tea is shaken with ice to create “bubbles”, and forming a foamy layer on top of the drink and chewy pearls are added. Most of the recipe contains tea based mixed with fruits or milk, generally ice blended tea are mixed with fruit pulp or syrup which results in slushy consistency. Furthermore, Bubble Tea Market has various variety of drinks and wide range of ingredients used in drinks. Two most popular varieties of bubble tea are bubble milk tea with tapioca (pearls)and bubble milk green tea with tapioca . Various regions have adopted bubble tea such as the U.S, Canada while regions such as China, Brazil and India are emerging in market.
Bubble Tea has gaining propulsion of emerging markets, owning to rise in its popularity. Furthermore, rising health concerns have benefitted the Tea Market as adoption of healthy beverages such as green tea ,black tea, oolong tea, and white tea are driving growth of bubble tea market. However, rise in popularity in young generation and excessive advertisements and promotion of Bubble Tea over social media, fuels Bubble Tea Market Growth. However, addition of excess amount of sugar are rising health concerns may restrict the growth of market. ln addition to this ,using artificial substances in Bubble Tea ,and increasing awareness about organic food and beverages market ,bubble Tea Market may get hampered. Furthermore, introduction of various new flavors and high demand of young generation is creating remunerative opportunity in Bubble Tea Market.
The Global Bubble Tea Market is segmented into base ingredient, flavor, component and region .By base ingredient segmented into black tea, green tea, oolong tea, white tea. By flavors ,it is categorized into original flavor, coffee flavor, chocolate flavor, fruit flavor and others. On the basis of components it is segmented into flavor, creamer, sweetener, tapioca pearls and others. Region wise it is segmented into north America (US, Canada, Mexico),Europe (UK, Germany, France, Italy, Spain),Asia-Pacific (India, China, Japan, Austraila, Taiwan) and LAMEA (Brazil, Saudi Arabia, Africa, Turkey).
By Base Ingredient Insight:
By base ingredients, it is segmented into black tea, green tea, oolong tea, white tea. However, black tea segment generated maximum revenue, owing to health benefits green tea segment is expected to witness growth.
By Flavors Insight:
By flavors, it is categorized into original flavor, coffee flavors, chocolate flavors, fruit flavor and others. Fruit flavored is rising prominently and contributed highest in Bubble Tea Market. However, chocolate flavor segment is expected to witness growth as increasing in popularity in all age groups.
By Component Insight:
By components, it is segmented into flavor, creamer, sweeteners, tapioca. liquid segment was most prominent accounting for highest share n Bubble Tea Market. However, sweeteners segment is expected to rise in forecasted period.
By Region Insight:
By region, North America was the most prominent in 2019. This was attributed by rise in health concerns by health conscious consumers. However, European region is expected to grow in forecast period, owing to its excessive advertisements.
The players in Bubble Tea Market have increased their strategy to achieve profit and increase their position in Bubble Tea Market. The key players profiled in there port include Bobabox Limited, Bubble Tea House Company, Cuppotee, Fokus Inc., Gong Cha, Lollicup USA, Inc., Sumo's (M) SdnBhd, Ten Ren's Tea Time, The Bubble Tea Company, and Troika JC.
Bubble tea market key segments:
By base ingredients:
- Black tea
- Green tea
- Oolong tea
- White tea
- Original flavor
- Coffee flavor
- Fruit flavor
- Rest of Asia- pacific
- Saudi Arabia
- Rest of LAMEA
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