Cosmetics Market Research Report: Information By Product Type (Skin Care, Hair Care, Nail Care, Color Cosmetics and others), Category (Conventional and Organic), Distribution Channel (Store-Based and Non-Store-Based) and Region - Forecast 2027

ID: VPR/CO/1102 Publishing Year: January 2022 Pages: 102 Format:   


Cosmetics Market Overview:

Cosmetics companies purchase natural, herbal, and chemical components from vendors to make personal care products. To produce formulae for chemicals that improve personal appearance, these raw components are evaluated in plants and laboratories. These formulae, which are usually patented, are utilised to mass-produce cosmetics.

The majority of cosmetics firms use a multi­level distribution strategy that includes placing items in department stores, specialty retailers, pharmacies, salons, spas, freestanding stores, travel retail outlets, websites, and mobile apps. Some companies, such as Avon Products, Inc. (AVP) and Mary Kay, employ the door-to-door marketing strategy to reach out to clients directly.

The Food and Drug Administration oversees the Cosmetics Business. Cosmetics can also be used to enhance, minimise, and conceal imperfections. False eyelashes, eye shadow, concealer, nail polish, eye liner, mascara, lipstick, and moisturisers are examples of cosmetics.

Key Players:

  • The Estée Lauder Companies Inc. (US)
  • L'oréal Group (France)
  • Procter & Gamble Co. (US)
  • Revlon Inc. (US)
  • Shiseido Co. Ltd. (Japan)
  • Kao Corporation (Japan)
  • Avon Products Inc. (UK)
  • Beiersdorf AG (Germany)
  • Coty Inc. (US)
  • Unilever (UK)
  • Amway Corporation (US)
  • Oriflame Holding AG (Switzerland)
  • Skinfood (South Korea)
  • Yves Rocher (France)

Market Drivers:

Several factors are expected to drive the Global Cosmetic Goods Market. The increasing consumer focus on grooming and personal appearance is seen to be a significant influence in the global rise of Cosmetic Products. Rapid urbanisation and rising consumer disposable income per capita are also seen as key drivers in the Global Cosmetics Business.

Over the last few years, the Global Cosmetics Business has seen significant expansion. Cosmetic companies are cooperating with e-commerce enterprises in order to reach the widest possible audience and expand their consumer base. Aside from that, leading companies in the Cosmetic Goods Market are focusing on creative marketing methods to increase customer awareness of new product launches. Furthermore, because to growing consumer knowledge of the negative consequences of synthetic substances, demand for organic cosmetics has been developing at a rapid rate in industrialised economies. The rising popularity of organic cosmetics has proven to be a crucial component in the Global Cosmetics Market's rapid expansion.

Market Segmentation:

The cosmetics sector is divided into categories, genders, distribution channels, and geographic regions. The market is organised into four categories: skin and sun care goods, hair care products, deodorants and scents, and makeup and colour cosmetics. It is divided into three gender categories: males, women, and unisex. Hypermarkets/supermarkets, specialty stores, pharmacies, internet sales channels, and others are the different types of distribution channels. The market is examined in four regions: North America, Europe, Asia-Pacific, and Latin America and the Caribbean.

The skin and sun care products sector accounted for the largest share of the Cosmetics Market in 2019; however, the deodorants & fragrances segment is expected to grow at the fastest CAGR during the forecast period. Individuals' daily healthcare regimens include a significant amount of skin care items. Demand for skin care products is currently being driven by an increase in beauty awareness and consciousness.

In terms of Cosmetics Market Size, the women's sector led in 2019 and is predicted to continue to rise at a strong CAGR during the projection period. The industry is growing because to the convergence of technology, beauty, and lifestyle. Furthermore, the global cosmetics market has grown steadily over the years, owing to an increase in the number of beauty-conscious women.

The hypermarkets/supermarkets category dominated the market in terms of distribution channel in 2019, and is expected to continue to do so throughout the forecast period. Due to the availability of a wide selection of consumer items under one roof, abundant parking space, and convenient operating hours, hypermarkets/supermarkets are becoming increasingly popular. Furthermore, the popularity of hypermarkets in developed and developing regions is boosted by urbanisation, an increase in working-class population, and competitive pricing.

Regional Analysis:

As said above, the Cosmetics Market is evaluated, and market size and volume data are supplied by nation, product type, category, gender type, and distribution channel.

The Cosmetics Market report covers the United States, Canada, and Mexico in North America, Germany, France, the United Kingdom, the Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, and the Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, and the Philippines, and the Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Saudi Arabia, the United Arab Emirates, Israel, and Egypt.

Because of the significant growth of Cosmetic Products and the expanding use of anti-aging cosmetic products among customers in this region, Europe dominates the Cosmetics Market. Because of the fast rising population in emerging nations and increasing per capita disposable income among consumers within the region, Asia-Pacific is predicted to rise at a significant rate from 2021 to 2028.

Covid-19 Impact:

COVID-19 is an infectious disease that first appeared in China's Hubei province in late December 2020, in the city of Wuhan.Manufacturers of cosmetics are shifting their focus to hand sanitizers, cleaning agents, and personal care products, which have been in high demand throughout the pandemic.Following the advent of the COVID-19 epidemic, producers have intensified their social media advertising of herbal skin care products in order to reach a larger audience.Lockdowns and curfews were enforced in countries all over the world, affecting people's lifestyles, health and well-being, and manufacturing businesses.Exporters are experiencing critical obstacles during this epidemic, including import and export limitations on commodities, as well as quarantine and lockdown measures enforced by governments.

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