Fitness App Market - By Type (Workout and Exercise Apps, Disease Management, Lifestyle Management {Sleep Tracker and Period & Ovulation Tracking}, Nutrition & Diet, Medication Adherence and Others {Meditation and Brain Training Apps}), By Deployment (Android, iOS and Windows), By Platform (Smartphones, Tablets and Wearable Devices) – Industry Forecast 2027

ID: VPR/ICT/1025 Publishing Year: September 2021 Pages: 122 Format:   


Fitness App Market Overview:

The Fitness App Market is projected to grow from USD 4.5 billion in 2020 to reach USD 20.6 billion by 2027; it is expected to grow at a CAGR of 24.27% from 2020 to 2027.

Furthermore, the COVID-19 epidemic has raised public awareness about health and hygiene. According to a World Economic Forum article published in September 2020, the number of Daily Active Users (DAUs) using Fitness applications climbed by 25% from quarter one to quarter two of 2020. Furthermore, studios and gyms are expanding their web presence. Many people are purchasing workout equipment for their homes. For example, sales of Peloton, a fitness equipment firm based in the United States, are expected to treble by 2020.

To give individualised exercise plans to their consumers, fitness applications use artificial intelligence, machine learning, and other technologies. They also provide personalised health coaches, as well as no-equipment Fitness programmes, personalised diet charts, diet monitoring, and tracking footsteps. As a result of these benefits, the market's growth potential has increased.

Key Players:

The report profoundly explores the recent significant developments by the leading vendors and innovation profiles in the Fitness App Market, including Aaptiv Inc., Adidas AG, Appinventiv, Apple Inc., Applico, LLC, Appster, ASICS, AzumioInc, Daily Workout Apps, LLC, Fooducate Ltd, Garmin Ltd, Google LLC, Grand Apps, HealthifyMe, Lenovo Group Limited, MyFitnessPal Inc., Nike Inc, Noom, Inc., Polar Electro Oy, Samsung Electronics Co., Ltd., Sports Tracking Technologies, TomTom N.V., Wahoo Fitness LLC, and WillowTree, Inc.

Covid-19 Impact:

Many businesses are feeling the burden of the coronavirus pandemic, which has disrupted the world. Industry sectors such as Fitness and healthcare, on the other hand, are gaining traction in the COVID - 19 pandemics, and their apps are having a beneficial influence.

Many countries have implemented lockdown policies, which have resulted in the closure of exercise establishments such as gyms and other fitness clubs. This has resulted in widespread use of fitness applications as consumers have begun to exercise at home, boosting the market's growth.

Drivers:

Fitness apps are mobile-based software that help users with their Fitness routines, such as different types of physical training and exercise, nutrition and diet, health tracking, and other fitness-related topics. The Fitness App Industry is growing due to factors such as rising health awareness and increased usage of sports and fitness apps. The Fitness App Market share is also influenced by the increased use of mobile applications and the growing demand for wearable fitness gadgets.

The impact of media and advertising, as well as the expansion of the internet and modern technology, has a beneficial impact on the Growth of the Fitness App Market. Furthermore, changing lifestyles, rising consumer disposable income, and the availability of various Health and fitness Apps are all contributing to the Fitness App Market's Growth. Furthermore, changing health and fitness metrics as a result of hectic schedules, as well as the convenience of purchase, download, and use, are driving demand for Fitness Apps.

Opportunities:

Fitness App Market in rapidly emerging countries around the world are largely untouched. Emerging countries like India, Japan, China, Australia, and South Korea are seeing a surge in disposable income, changing lifestyles, and smartphone users as a result of rapid economic expansion. Furthermore, in the coming years, the digitalization of the healthcare industry in developing countries is expected to provide a slew of profitable prospects for industry players.

Furthermore, the different health benefits that these mobile applications provide at the user's convenience have resulted in a rise in the adoption of various Fitness Apps for living a healthy lifestyle. This pattern is likely to persist in the future, presenting enormous prospects for expansion.

Restraints:

The high cost of developing Fitness Apps and trackers is a major factor that is expected to limit industry growth. High initial investments for technology updates, as well as changing user tastes and practises, are expected to have a significant impact on the Fitness App Market Growth.

Market Segmentation:

Type, Gender, Deployment, Platform, and Application are all used to segment the Fitness App Market. The growth of segments allows you to analyse specific pockets of growth and market approaches, as well as establish your main application areas and target market differences.

The Fitness App Market has been divided into two types: workout apps and nutrition apps.

The Fitness App Industry has been divided into male and female categories based on gender.

The Fitness App Market has been divided into three categories based on deployment: android, iOS, and Windows fitness apps.

Regional Analysis:

North America will account for 35 percent of total revenue in 2020. This can be due to rising health awareness and a high adoption rate of fitness apps. During the COVID-19 pandemic, the use of Fitness applications skyrocketed. According to a survey done by Freeletics, a supplier of artificial intelligence-based fitness and lifestyle instruction, 75 percent of Americans used at least one fitness app during the COVID-19-related lockdown. Furthermore, 62% of them intend to terminate their gym subscriptions. During the projection period, Asia Pacific is expected to be the most profitable regional market. The Fitness App Market in Asia Pacific is being driven by key factors such as rising smartphone penetration, rising health awareness, and an increase in the prevalence of fitness apps.

 

 

 



Frequently Asked Questions
Fitness App Market is predicted to grow at 24.27% through forecast period of 2020-2027
By 2027, worth USD 20.6 Billion is estimated for the Fitness App Market.
The Fitness App Industry is growing due to factors such as rising health awareness and increased usage of sports and fitness apps.
Aaptiv Inc., Adidas AG, Appinventiv, Apple Inc., Applico, LLC, Appster, ASICS, AzumioInc, Daily Workout Apps, LLC, Fooducate Ltd, Garmin Ltd, Google LLC, Grand Apps, HealthifyMe, Lenovo Group Limited, MyFitnessPal Inc., Nike Inc, Noom, Inc., Polar Electro Oy, Samsung Electronics Co., Ltd., Sports Tracking Technologies, TomTom N.V., Wahoo Fitness LLC, and WillowTree, Inc.

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