Manuka Honey Market Global Research Report by Type [UMF 5+/MGO 83 mg/kg (ppm), UMF 10+/MGO 263 mg/kg (ppm), UMF 15+/MGO 514 mg/kg (ppm), UMF 20+/MGO 829 mg/kg (ppm), and Others], Category (Conventional and Organic), Distribution Channel (Store-Based and Non-Store-Based), and Region (North America, Europe, Asia-Pacific, and Rest of the World) - Forecast 2027

ID: VPR/F&B/1129 Publishing Year: January 2022 Pages: 118 Format:   

Manuka Honey Market Overview:

Manuka Honey is made from the nectar of the Manukatree by European honey bees Apismellifera that pollinate the Manukabush's blossom. It is referred to as a monOfloral honey since it is made mostly from the nectar of a single plant species and is produced in New Zealand and Australia. To export Manuka Honey from New Zealand, it must be tested independently and pass the Ministry of Primary Industries' Manuka Honey Science Definition test (MPI). A unique Manuka Factor identifies ManukaHoney (UMF). The UMF is a quality mark that can be used to identify pure, natural Manuka Honey.

ManukaHoney is distinguished from other honeys by its antibacterial qualities. ManukaHoney's sweet and strong flavour makes it a possible sweetener and table sugar substitute. The usage of alternative sweeteners has increased significantly over the years, which is projected to lead to an increase in demand for Manuka Honey throughout the projection period.

Key Players:

  • Comvita Limited (New Zealand),
  • Egmont Honey (New Zealand),
  • Manuka Honey USA LLC (US),
  • Arataki Honey (New Zealand),
  • Nature‚Äôs Way Products, LLC. (US),
  • Capilano Honey Ltd (Australia),
  • Oha Honey (New Zealand),
  • Wedderspoon (US),
  • Mossops (New Zealand),
  • Cammells Honey (New Zealand),
  • New Zealand Honey Co (New Zealand),
  • The True Honey Co (New Zealand),
  • Manuka Health New Zealand (New Zealand),
  • Apihealth NZ Ltd. (New Zealand).

Market Drivers:

Because of Manuka Honey's low fat content, greater preference for honey over table sugar, and rising adoption of natural and high nutritional products among health-conscious individuals, the global market is growing. Furthermore, due to the increased use of honey, the demand for Manuka Honey is growing rapidly.

Furthermore, the Manuka Honey Sector is designed to cater to a wide range of end-users. As a result, worldwide market demand is increasing, and new opportunities are emerging to increase market value.


During the epidemic, the promotion of Manuka Honey's health advantages has raised demand across the globe. The global market demand for Manukahoney has expanded as demand for the product has grown across areas, providing greater chances for Manuka Honey Manufacturers.

Many customers are drawn to adopt the health benefits of Manuka Honey on a bigger scale, according to the Manuka Honey Market study, which has raised honey applications and offered additional prospects to the global market.

Market Segmentation:

The Manuka Honey Market has been divided into organic and conventional categories based on nature. In 2019, the conventional sector held a bigger market share, but the organic segment is predicted to grow at a faster rate throughout the projection period. Organic farming refers to the cultivation of Manuka Honey on agricultural land without the use of artificial fertilisers, pesticides, or growth regulators. Methylglyoxal (MG), an organic compound found in organic Manuka Honey, is an antibacterial component. Manuka Honey strengthens the immune system by increasing resistance to common infections and aiding in the healing of minor burns, wounds, and sore throats. With the growth in cultivation area and expanding assistance from processing companies, the rate of organic farming of Manuka Honey has increased. The increased preference for organic and healthful produce is a primary reason driving growers to adopt organic agriculture. Consumer demand for organic Manuka Honey has prompted corporations and cultivators to push organic production, propelling the category forward.

Regional Analysis:

Because of the growing demand for Manuka Honey Health benefits products, the Manuka Honey Central Market is widely extended over many regions, according to the regional overview. Europe, South America, Asia-Pacific, North America, and other parts of the world are some of the top-performing regions for the Worldwide Market.

During the projection period, the Asia-Pacific region is expected to have the highest market growth of all the regions. Because of the rising applications of honey, increased focused production, and a large number of manufacturers in the region, the demand for Manuka Honey is increasing in this region.

Covid-19 Impact:

Because to government-imposed lockdowns, travel bans, and company shutdowns, the COVID-19 pandemic has impacted economies and businesses in a number of Asia Pacific countries. Food and beverage is one of the major industries experiencing serious disruptions as a result of the pandemic, including supply chain breaks, technology event cancellations, and production plant shutdowns, causing supply chain disruptions as well as disruptions in manufacturing operations, delivery schedules, and goods sales. Several companies have already warned of possible delays in product deliveries and a drop in future sales. All of these reasons are expected to hurt the food and beverage, personal care, and animal feed industries, limiting the growth of numerous markets associated to these industries. Furthermore, a lack of supply, combined with transportation constraints, is limiting the expansion of the Manuka Honey Market.

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