RTD Tea Market: By Type (Black tea, Green tea, White tea, and others), By Category (Organic, Conventional), By Distribution channel (Store-based, Online Stores, and Others) and Region (Americas, Europe, Asia-Pacific and Middle East & Africa) - Forecast 2027
|ID: VPR/F&B/1274||Publishing Year: December 2021||Pages: 205||Format:|
RTD Tea Market Overview:
The global RTD Tea market was valued at $ 30.82 billion in 2020 and is expected to reach $ 45.10 billion by 2027, registering a CAGR of 5.59% from 2021 to 2027.
RTD tea is a ready-to-drink tea that has been packed in its prepared state. Key RTD Tea Market players make it accessible in a variety of tastes. Tea is one of the most often used drinks for rehydration throughout the world. It is made by soaking dried tea leaves in water, including black tea leaves, green tea leaves, and white tea leaves.
Convenience, a broad variety of choices, and customization to local preferences, among other things, are driving development. Branded packaged tea has taken center stage as customers increasingly demand new, creative, and sophisticated goods. Furthermore, changing consumer lifestyles and a move toward the consumption of healthy drinks are two major drivers of the worldwide RTD tea industry's development. Furthermore, an increase in disposable income, the availability of ready-to-drink tea in handy and attractive packaging, and an expansion in the number of cafés, online and offline retail shops, and food outlets are all expected to boost the worldwide RTD Tea Market. However, the high price of ready-to-drink green tea compared to RTD black tea products, as well as a rise in ready-to-drink coffee consumption, are expected to limit the worldwide RTD Tea Market's development.
During the projected period, the RTD Tea Market is anticipated to expand at a considerable pace. Tea producers are promoting the health advantages of antioxidants and flavonoids in the beverage as a result of the growing consumer emphasis on health. The demand for detox and stress-relieving drinks has resulted in the establishment of specialty tea shops. In comparison to the rural population, the urban population is more concerned about their lifestyle.
Impact of COVID-19 on the RTD Tea Market
The pandemic's spread has raised health awareness among people all over the globe, and as more people embrace healthier lifestyles, the demand for and consumption of RTD tea has inevitably risen.
However, raw material shortages and supply chain disruptions hindered market development to some degree. The market is likely to recover its position shortly now that the pandemic limitations have been eased.
- Tata Global Beverages
- Starbucks Corporation
- ITO EN LTD.
- Hain Celestial Group
- Nestle S.A.
- PepsiCo, Inc.
- Coca-Cola Company
- The Republic of Tea
- Black tea
- Green tea
- white tea
By Distribution channel
- Online Stores
- North America
- Latin America
- Middle East and Africa
Because of rising consumer demand for healthy drinks, North America is projected to lead the worldwide RTD Tea Market during the forecast period. The market in Asia-Pacific, on the other hand, is expected to grow at the fastest rate throughout the forecast period. RTD tea consumption in this area is being driven by rising per capita disposable incomes, which is leading to greater expenditure on health and wellness goods. With the increased investment by the major players, the European market is projected to expand significantly over the forecast period.
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