Tortilla Market Information: Product Source (Corn and Wheat) Type (Tortilla Mix, Pre-Cooked Tortilla, Frozen Tortilla and Tortilla Chips) Claim (Gluten-Free and Low-Carb) Distribution Channel (Store Based and Non-Store Based) Region - Forecast 2027

ID: VPR/F&B/1072 Publishing Year: January 2022 Pages: 102 Format:   


Tortilla Market Overview:

The North American region held the largest share of the Global Tortilla Market. To a large extent, the growth of the Tortilla Market in North America is driven by the increasing demand for convenience food products among consumers. Demand for convenience and easy-to-prepare food products is being driven by a number of factors, including rapid urbanisation, high purchasing power among customers, and increasing participation of women in the workforce. Due to this factor, there has been a significant increase in the demand for Tortillas and Tortilla-related products such as tortilla chips, taco shells, tostadas, and flour and corn tortillas. Furthermore, Tortillas are regarded as a healthy snack alternative and are also used in the foodservice industry to create a variety of products such as wraps. Also important in increasing Tortilla sales in this region has been the strong performance of the retail sector, as well as product promotions, which have been carried out in supermarkets, hypermarkets, and convenience stores throughout the region.

Key Players:

  • Tyson Foods, Inc. (U.S.)
  • Gruma SAB de CV (Mexico)
  • Grupo Bimbo SAB de CV (Mexico)
  • General Mills, Inc. (U.S.)
  • Azteca Foods Inc. (U.S.)
  • Ole Mexican Foods Inc. (U.S.)
  • Grupo Liven, S.A. (Spain)

Market Drivers:

The Tortilla Market is growing at a faster rate than the rest of the world. The presence of various nutritional contents such as vitamins, proteins, and minerals contributes to the growth of the tortilla market on a global scale, according to industry analysts. Additionally, the growing awareness of health consciousness among consumers on the global market has aided the expansion of this market on the global stage. Furthermore, the use of tortillas in the wrappers is another factor contributing to the growth of this market on a global scale.

Opportunities:

Because of the growing demand for this market on the Global Market. Because of the decline in the price of two important raw materials used in the production of Tortillas, the Tortilla Market in the global market is experiencing a number of growth opportunities. Furthermore, the growing demand for Mexican foods in a variety of other regions creates a variety of growth opportunities in the Mexican Food Market. To meet the increasing demand for Tortilla Products, most manufacturers are concentrating on the production of low-fat tortillas and whole-grain tortillas, which are providing growth opportunities in the Tortilla Market on a global scale.

Market Segmentation:

The Tortilla Market in the Global Market has been segmented based on the product type, the source of the Tortilla, the claim made on the Tortilla, and the distribution channels.

Regional Analysis:

Because of the growing Hispanic population, particularly in the United States, the North American tortilla market is expected to dominate the Global Tortilla Market over the forecast period. Furthermore, in terms of cuisine, Asia Pacific shares cultural similarities with Latin America, and as a result, the market in Asia Pacific is expected to grow at a rapid pace over the forecast period.

Covid-19 Impact:

Corona virus has spread throughout the world, and most countries are implementing lockdown measures to prevent the virus from spreading further and compromising public health in the process. All business and production activities, with the exception of those in the food and medical sectors and others, have been completely suspended, resulting in an economic crisis in the country. Manufacturing and production functions have been suspended, resulting in a slowdown in the economy, while inactive trade and transportation have completely disrupted the supply chain, putting companies at risk of significant financial losses in the near future.

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