Water Purifier Market by Technology (UV, RO, and Gravity based), Distribution Channel (Retail Sales, Direct Sales, and Online), Portability (Portable, and Non-portable), and End User (Commercial and Residential): Global Opportunity Analysis and Industry Forecast, 2021-2027

Global Water Purifier Market was valued at $36.30 billion in 2019, and is expected to reach $68.20 billion by 2027, registering a CAGR of 8.20% from 2021 to 2027.

Water Purification is the process of decontaminating water from harmful substances such as chemicals, biological contaminants, suspended solids, gases from water, pathogens, microorganisms, and other dissolved solids and to make it portable. Usually, water contains a lot of different impurities like dirt, sediments, sand, etc for which water filter is used. Water Purification contains a filter which uses various processes such as adsorption, biological metabolite transfer, sieving, ion exchanges and other processes to make water useful for drinking water, agricultural irrigation purpose and for the swimming pools. Water Purification is carried out for a variety of other purposes such as medical, pharmacological, chemical, and industrial applications.

The Factors Driving the Market Growth of Water Purifier Market are increase in concerns toward health and well-being among people, adoption for hygiene practices, rising incidences of waterborne diseases, and growing water pollution due to industrial development. In addition, the demand for water purification systems in developing countries, an increase in income level surges the purchasing power of customers which leads to improved standards of living are factors driving the market. Moreover, change in the economic and social system and availability of healthcare services increase the demand of the market. However, lack of awareness towards health in rural areas, high equipment, and maintenance, and quality norms or certification of some water purifiers lower or restrain the market demand. Furthermore, advancement is new technology and innovation will be an opportunity for market.

Segment Insight

Global Water Purifier Market is segmented by Technology, Distribution Channel, Portability, End-User and Region. Based on Technology, the water purifier market is segmented into UV, RO, and gravity-based. Based on the Distribution Channel, it is classified into retail sales, direct sales, and online. Based on Portability, it is segmented into portable and non-portable. The End-User Segment is commercial and residential.

By Technology Type Insight

Based on Technology, the Water Purifier Market is segmented into UV, RO, and gravity-based. Ultra Violet System (UV) technology uses ultraviolet rays these UV rays kill the illness and harmful pathogens causing from water microorganisms by attacking their genetic core. Reverse Osmosis (RO) technology uses a semipermeable membrane that removes molecules, large particles it converts hard water into soft water so it can be safe and clean for drinking. Gravity based technology uses activated carbons which are made of small carbon granules. These granules absorb impurities from water. This technology does not use electricity.

By Distribution Channel Type Insight

Based on the Distribution Channel, the water purifier market is classified into retail sales, direct sales, and online. Retail sales are a retail stores where users can sell from a retail shops or supermarkets. Online distribution is electronic selling through devices such as mobile, laptops and others from home itself.

By Portability Type Insight

Based on Portability, it is segmented into portable and non-portable. Portable are which can be moved from one place to another. Non-portable is which cannot be moved from one place.

By End User Insight

The End-User Segment is commercial and residential. The residential segment is home, apartments, and others. The commercial segment is offices, shops, and others.

Major Key Players of Water Purifier Market:

The Report Provides a Comprehensive Analysis of the Key Players Operating in the Global Water Purifier Market, such as Amway Corporation, A. O. Smith Corporation, Best Water Technology, Eureka Forbes Limited, Halo Source Inc., Kent Ro System Ltd., LG Electronics, Panasonic Corporation, Suez Water Technologies & Solutions (SUEZ), and Tata Chemicals Ltd.

Most of the Key Players in Water Purifier Market are focusing on business expansion to gain a higher revenue share through the adoption of strategies, such as mergers and acquisitions and new product development.

Water Purifier Market Key Segments:

By Technology

• UV
• RO 
• Gravity Based 

By Distribution Channel

• Retail Sales
• Direct Sales 
•  Online

By Portability 

• Portable 
• Non-portable 

By End User 

• Commercial  
• Residential 

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia-Pacific
  • Japan
  • China
  • India
  • Australia
  • Rest of Asia-Pacific
• LAMEA
  • Brazil
  • Argentina
  • Turkey
  • South Africa
  • Rest of LAMEA