Yoga Mat Market by Material (PVC, TPE, Rubber, Cotton/Jute, and Others), End User (Yoga & Fitness Clubs, Household, and Others), and Distribution Channel (Supermarket/Hypermarket, Specialty Stores, E-commerce, and Others): Global Opportunity Analysis and Industry Forecast, 2021–2027

ID: VPR/CO/286 Publishing Year: February 2021 Pages: 118 Format:   


The Yoga Mat Market Size was valued at $XX billion in 2019, and is estimated to reach $XX billion by 2027, registering a CAGR of XX% from 2021 to 2027. Yoga  is a group of physicalmental, and spiritual practices or disciplines which originated in ancient India .The term "Yoga" in the Western world often denotes a modern form of hatha yoga and yoga as exercise, consisting largely of the postures or asanas. Yoga Mat is a fabricated mat which is used while practicing yoga .it is used to help in maintaining posture or asanas and prevent from slipping of hands and legs while practicing Yoga. With introduction of yoga in western, many yoga practicing used cotton or towel to prevent from slipping on wooden floors. Feet tended to skied on wooden floor, requiring strength to stand still in asanas.

The Yoga Mat has become the definitive symbol of modern yoga as exercise. When you start taking the Yoga classes your body will become sweaty and you will face the issue of slippery while doing the yoga poses. Take the yoga mat with you in your yoga session and avoid the issue of slippery while doing yoga asanas. The Yoga Mat will give you the benefit of keeping your body warm in your yoga sessions. The other benefit is in many group sessions of yoga, there is a high chance of bacteria and germs. Using your own yoga mat will also reduce the risk of any disease and virus.

Moreover, increasing in trends of yoga as exercise is Driving the Growth of Yoga Mat Market. However, the price of yoga mats and sustainability may hamper the Growth of Yoga Mat Market. Furthermore, manufacturers have been focusing on providing Yoga Mats with enhanced comfort, more convenience, and with different material selection to consumers to gain a competitive edge in the Global Market. 

The Global Yoga Mat Market is segmented into material , end user, distribution channel and region. On the basis of material is classified into PVC, TPE, Rubber, Cotton/Jute, and Others. By end user it is categorized into yoga and fitness clubs, household and others. On the basis of distribution channel it is segmented into supermarket, hypermarket, specialty store, e-commerce and others. Region wise it is observed across North America, Europe, Asia-pacific and LAMEA.

By Material Insight :

The PVC segment accounted for the highest share in the global market in 2019. Yoga Mat made from PVC have been the widely used among consumers, due to its worldwide availability and cost-effectiveness. However, the market for cotton/jute Yoga Mat is expected to grow at the highest CAGR during the yoga mat market forecast period, owing to its eco-friendly nature and surge in inclination of consumers toward Yoga Mats made from natural material. 

By End User Insight:

The yoga fitness & clubs segment is expected to garner the highest share during the forecast period, owing to increase in number of health & fitness centers. This is attributed to increase in consumer awareness about the health benefits offered by practicing yoga. 

By Distribution Channel Insight :

Specialty stores are the most preferred for purchasing Yoga Mats, as customers are conscious about the accessories they are buying for yoga & fitness activities, due health concerns. Moreover, specialty stores provide guidance and suggestions depending on the requirements of customers, which enable customers to choose the most suitable accessory for themselves.

By Region Insight:

Asia-Pacific was the prominent market in 2019, accounting for the maximum share. This is attributed to increase in number of yoga practitioners and surge in adoption of YOGA Mats From India, China, Japan, And Australia

The key players profiled in the report include Manduka, Jade Fusion, prAna, Hugger Mugger, Adidas, Lululemon Athletica, Ecoyoga, Aurorae Yoga, LLC, Eupromed, and Yaazhtex. 

Yoga Mat Market Key Segments:

By Material

  • PVC
  • TPE
  • Cotton
  • Jute
  • Others

By End User

  • Household
  • Fitness clubs

By Distribution Channel

  • Supermarket
  • Hypermarket
  • Specialty stores
  • e-commencer
  • others

By Region

North America

  • U.S
  • Canada
  • Mexico

Europe

  • U.K
  • Germany
  • France
  • Italy
  • Spain
  • Rest of Europe

Asia-pacific

  • India
  • China
  • Japan
  • Australia
  • Rest of Asia-pacific

LAMEA

  • Latin America
  • Middle east
  • Africa


Frequently Asked Questions
The Forecast Period of Yoga Mat Market is 2021-2027
These are the Active Players of Yoga Mat Market Manduka, Jade Fusion, prana, Hugger Mugger, Adidas, Lululemon Athletica, Ecoyoga, Aurorae Yoga, LLC, Eupromed, and Yaazhtex.

TABLE OF CONTENTS:

CHAPTER 1 MARKET INTRODUCTION

1.1. REPORT OVERVIEW

1.2. SCOPE OF THE STUDY

1.3. PRIMARY MARKET SEGMENTS

1.4. RESEARCH METHODOLOGY

CHAPTER 2 EXECUTIVE SUMMARY

2.1. C-LEVEL EXECUTIVE’S OVERVIEW AND PERSPECTIVES

CHAPTER 3 MARKET OVERVIEW

3.1. MARKET DEFINITION AND SCOPE

3.2. PRINCIPAL FINDINGS

3.2.1. Key investment pockets

3.2.2. Leading winning strategies

  3.2.3 Key Player Positioning

3.3. PORTERS FIVE FORCES OF COMPETITIVE ANALYSIS

 3.4. MARKET DYNAMICS

3.4.1. Drivers

3.4.2. Restraints

3.4.3. Opportunities

3.4.4. Impact Analysis

3.5. IMPACT OF COVID-19 ON THIS MARKET

CHAPTER 4 .GLOBAL YOGA MAT MARKET, BY MATERIAL

4.1. SYNOPSIS

4.1.1. Market size and forecast

4.2. PVC

4.2.1. Key market trends

4.2.2. Growth factors and opportunities

4.2.3. Market size and forecast

4.3. TPE

4.3.1. Key market trends

4.3.2. Growth factors and opportunities

4.3.3. Market size and forecast

  4.4 COTTON /JUTE

4.3.1. Key market trends

4.3.2. Growth factors and opportunities

4.3.3. Market size and forecast

  4.5 RUBBER

4.3.1. Key market trends

4.3.2. Growth factors and opportunities

4.3.3. Market size and forecast

4.6 OTHER

CHAPTER 5 .GLOBAL YOGA MAT MARKET ,BY DISTRIBUTION CHANNEL

5.1 Synopsis

5.1.1. Market size and forecast

5.2 ONLINE

5.2.1. Key market trends

5.2.2. Growth factors and opportunities

5.2.3. Market size and forecast

5.3 OFFLINE

5.3.1. Key market trends

5.3.2. Growth factors and opportunities

5.3.3. Market size and forecast

CHAPTER 6.GLOBAL YOGA MAT MARKET,BY END USER

6.1 Synopsis

6.1.1. Market size and forecast

6.2 HOUSEHOLD

6.3.1. Key market trends

6.3.2. Growth factors and opportunities

6.3.3. Market size and forecast

6.3 FITNESS CLUBS

6.3.1. Key market trends

6.3.2. Growth factors and opportunities

6.3.3. Market size and forecast  

  CHAPTER 7 GLOBAL YOGA MAT MARKET , BY REGION

7.1 SYNOPSIS

5.2 North America

7.2.1 Key market trends

7.2.2 Competitive scenario

7.2.3 Key growth factors and opportunities

7.2.4 Market size and forecast

7.3 Europe

7.3.1 Key market trends

7.3.2 Competitive scenario

7.3.3 Key growth factors and opportunities

7.3.4 Market size and forecast

7.4 Asia Pacific

7.4.1 Key market trends

7.4.2 Competitive scenario

7.4.3 Key growth factors and opportunities

7.4.4 Market size and forecast

7.5 LAMEA

7.5.1 Key market trends

7.5.2 Key growth factors and opportunities

7.5.3 Market size and forecast

CHAPTER 8. COMPANY PROFILES

  8.1. Manduka.

8.1.1. Company overview

8.1.2. Company snapshot

8.1.3. Product portfolio

8.1.4. Business performance

8.1.5. Key strategic moves and developments

8.2. Jade Fusion.

8.2.1. Company overview

8.2.2. Company snapshot

  8.2.4. Product portfolio

8.2.5. Business performance

8.2.5. Key strategic moves and developments

8.3. prana.

8.3.1. Company overview

8.3.2. Company snapshot

8.3.3. Operating business segments

8.3.4. Product portfolio

8.3.5. Business performance

8.3.5. Key strategic moves and developments

8.4. Hugger Mugger

8.4.1. Company overview

8.4.2. Company snapshot

8.4.3. Operating business segments

8.4.4. Product portfolio

8.4.5. Business performance

8.4.5. Key strategic moves and developments

8.5. Adidas

8.5.1. Company overview

8.5.2. Company snapshot

8.5.3. Operating business segments

8.5.4. Product portfolio

8.5.5. Business performance

8.5.5. Key strategic moves and developments

8.6. Lululemon Athletica
8.6.1. Company overview

8.6.2. Company Snapshot

8.6.3. Operating business segments

8.6.4. Product portfolio

8.6.5. Business performance

8.6. Key strategic moves and developments

8.7. Eco yoga

8.7.1. Company overview

8.7.2. Company snapshot

8.7.3. Operating business segments

8.7.4. Product portfolio

8.7.5. Business performance

8.7.5. Key strategic moves and developments

  8.8 Aurorae Yoga

8.8.1. Company overview

8.8.2. Company snapshot

8.8.3. Operating business segments

8.8.4. Product portfolio

8.8.5. Business performance

8.8.5. Key strategic moves and developments

8.9. LLC

  8.9.1. Company overview

8.9.2. Company snapshot

8.9.3. Operating business segments

8.9.4. Product portfolio

8.9.5. Business performance

8.9.5. Key strategic moves and developments

  8.10 Eupromed

8.10.1. Company overview

8.10.2. Company snapshot

8.10.3. Product portfolio

8.10.4. Key strategic moves and developments


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